This week, we’ve talked about how to have a successful author event and how to engage at your author event. We took a quick break to flirt with a few romantic quotes for Valentine’s Day. Today, I’d like to talk a little bit about a few ways you can make money at your book signings.
Let’s be honest. Community engagement is fun, meeting new people is refreshing, and author events are exciting (for some!). However, the BIG reason we include author events in our marketing plan is to sell books. Right? We want to make money.
While, writing a book is a great way to make a name for yourself and spread your message, it can be difficult to make money from book signings. Luckily, there are several strategies you can use to make the most of your book signing and bring in some extra cash.
First, come prepared with a plan. Have a list of items you’re offering for sale, including your book, and create displays or posters to draw attention to them. Yes, have a LIST OF ITEMS. Some bookstores may have restrictions, so please check with them to be sure. But if you’re allowed, consider having other merchandise for sell along with your book. Other merch includes apparel (t-shirts) and products that promote your brand. And by the way, please bring more than 10 copies of your book. Place an order of 25-50 books to bring with you. Ensure you have more than enough. You’ll feel very uncomfortable if you have a signing and run out of books. Trust me!
Have a basic sales pitch ready that explains the benefits of your book. Additionally, find out if there’s a local printer you can use to make bookmarks and postcards. It’s smart to have material readers can keep so they can know how to get in touch with you online.
Second, use your book signing to build relationships with potential fans and customers. Consider offering a free gift with every purchase, such as a bookmark or postcard, to encourage people to buy your book. Follow up with customers after the event and offer them a special discount or freebie if they share your book on social media. People love “freebies.” I’ll touch on this on another blog-post. Stay tuned.
Just ask! I literally want to shout this message with megaphone. Don’t assume that because someone looks unsure or nervous that they aren’t interested. Be excited about your body of work and engage! Simply ask if they would like to support you by purchasing a copy of your book for themselves and a friend! Mention someone else. You may get double in sales!
Finally, use your book signing as an opportunity to promote your work. Have business cards and flyers on hand that list your website, blog, and social media accounts. Hand out bookmarks with your book’s cover art and a link to your website or online store. You can also set up a booth or table to talk to potential customers and offer them samples of your book.
By following these tips, you can make the most of your book signings and give your book the attention it deserves. Good luck!